I recently ran a blind A/B trial to compare GPT-assisted agent replies with responses written by experienced agents, and it taught me a lot about balancing experimental rigor with the compliance and safety needs every support operation must meet. If you’re thinking of testing generative AI in...
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When I run audits for support teams, one thing I’m always asked is: “Can we tweak the chatbot prompt and actually improve CSAT without making conversations longer?” The short answer is yes — and the way to find that single high-impact prompt is through a focused, one-week audit that...
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I’ve spent years helping support teams stitch together people, processes and platforms so that technology genuinely improves customer outcomes. When generative AI assistants enter the picture, one of the first questions I hear from teams in regulated industries is: “How do we prove what the AI...
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I ran a one-week experiment in my support team to answer a simple but important question: how do GPT-assisted agent replies affect CSAT and handle time? We’ve all seen glossy vendor decks claiming AI will cut handle times and boost satisfaction simultaneously, but in practice those goals can...
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When a chatbot hands a conversation off to a human and the customer leaves frustrated, nobody wins. Yet failed handoffs are common — unclear context, long wait times, repeated questions, and agents who lack the right information. Over the past decade I've helped teams turn those moments from pain...
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I recently ran a small experiment that tested generative AI replies against our existing templated responses. The goal wasn’t to prove one approach was universally better — it was to learn fast, protect our Net Promoter Score (NPS), and give agents and customers a clearly measurable experience....
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I once walked into a support ops meeting where the CSAT had slipped three points overnight and the product team wanted answers fast. Our chatbot handled a large chunk of inbound volume, so all eyes turned to it. We had no time for a full rewire, but we did have seven hours. What I’ll share below...
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When teams ask me whether they should rely on Zendesk macros or build custom automations to reduce reply time, my instinct is to say: “Test it.” The answer depends on your ticket patterns, volume, agent workflows, and technical comfort. Over the years I’ve run A/B tests across support stacks...
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I want to share a practical framework I use when designing a 30-day chatbot-to-human handoff plan that both reduces escalations and protects customer satisfaction (CSAT). I’ve seen teams rush handoffs — either dumping complex queries on agents too early, or keeping customers stuck in bot loops...
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Proactive outreach is one of those CX moves that sounds simple on paper but gets messy in execution. Over the years I’ve seen teams throw automated follow-ups at customers with mixed results — some see reopen rates drop, others create noise and frustration. In this post I’ll walk you through...
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